Word: sliced
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Thus, although 1938 advertising appropriations may be shrinking, sales of radio time are obviously not feeling the pinch. These are taking as large a slice as they did in 1937, possibly larger. Last year, radio as a whole helped itself to about 17? of the U. S. advertising dollar,* running even with magazines, second to newspapers, which got 59?. Of radio's 17?, network-time sales took about 7?. The remainder went for air time sold by individual stations...
...once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given to sustaining programs like the New York Philharmonic-Symphony's Sunday afternoon concerts. 3) Time which member stations have sold locally...
...Mayor LaGuardia's bustling salesmanship Mayor Ellenstein considered a stratagem he did not say, but anyone could guess. Less than two miles from North Beach stand the spindling 700-foot Trylon and the great round Perisphere of the New York World's Fair 1939. A thick slice of premium revenue will undoubtedly go to the transportation system that can pick up the sightseer at his home airport and deposit him in the shadow of the World's Fair's Big Apple...
Carefree (RKO Radio). London's Vauxhall Gardens in the 19th Century boasted a carver who could slice ham so thin that one of his hams, it was said, would pave the entire grounds. Waiters serving his translucent slices outdoors held them down with their fingertips to keep them from blowing away. Like all films in which Fred Astaire has figured prominently, Carefree is important for its melancholy songs and its brisk, high-spirited dancing. The farce between the dances, however, is sliced paper-thin...
...looking" invention which might be used to carry television programs to a relay station for rebroadcasting, or else for wireless telegraph communication. The equally forward-looking FCC is already nursing a headache over the prospective problem of assigning ultra-high-frequency wave lengths when each television station needs a slice of the radio spectrum six times as big as the total band of kilocycles now occupied by all U.S. broadcasting stations. This idea of an ultra-high-frequency transmitter which needs an even larger slice of the radio spectrum should make FCCommissioners scream for aspirin...