Word: sleeper
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What gives Ghost its spooky staying power? The Paramount film will pass Disney's Pretty Woman this week to become the biggest box-office draw of the year, grossing almost $180 million since July. The sleeper hit, which tells the story of a murdered young Manhattanite who maintains a spectral presence on earth to protect his wife, has marketing experts trying to figure out its success. One theory is that the film's spiritual message prompts moviegoers to see it over and over with cultlike devotion. Paramount has taken out classified notices in newspapers saying, "If you have seen Ghost...
...just three minutes, Ventura atomic-knee drops Bird into the backboard and applies the sleeper hold to McHale. Sure, the Celts get two technical fouls, but imagine the long-term benefits...
...telephones, a six-channel stereo, a 6-cu.-ft. safe for secrets and a television system that will pipe in eight channels at once and enable the President to scan waiting crowds before he emerges. The plane will include four computers, two copying machines, conference rooms, crew bunks, sleeper chairs, a pressroom with TV monitors, and secure phone lines that can rouse Dan, Peter and Tom from any place on the earth...
...sleeper teams in the league thisyear is Yale, which finished last year witha 6-8 league record, but only graduated oneplayer, Mike Ryan. And the label doesn't botherCoach Dick Kuchen...
...think it's kind of interesting in thisleague, the unique thing about this league, isthat anybody, outside of the favorite, can becalled a sleeper," Kuchen says. "You only have tolook at the scores from last year to see howcompetitive the league...