Word: skins
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...country notorious for its disdain for people of color?even among Japanese, pale skin has traditionally been the highest mark of beauty?that a subculture has emerged fetishizing blacks raises numerous issues, from the proliferation and power of global image peddlers like MTV to very basic questions of racial and sexual identity. There is an objectifying component to the kokujo's particular infatuation, and by definition that is dehumanizing. If you are saying a black is better than a white, that's racism, albeit through a twisted, hip-hop hula hoop. And isn't part of the appeal of these...
...kokujo is easy to spot. She takes her fashion direction from Lil' Kim, favoring halters and short shorts to show off lots of deeply roasted skin. Her nails are long and painted, her ears decorated with big hoops, her lipstick frosty white. She can dance, she can drink, she can party. And she can hold her own against...
...message is clear. the stunning woman in the television advertisement chats with her boyfriend. "You're the most beautiful girl in the world," he tells her. Just then, though, another babe walks by and the fickle boyfriend, noticing her fairer skin, is smitten. The dejected lover turns to a skin lightening product that promises "a new fairness that lights up your life" to win back her boyfriend. When Romeo next sees her, his jaw drops. Wow, he says, "you're the most beautiful girl in the world." She smiles. They hug. Product shot...
...Skin lighteners are big business in Africa. Women - and some men - across the continent have long used creams and potions to make their skin a few shades lighter in the belief that it makes them more attractive. But the quest for beauty carries a heavy price. Many of the most popular creams contain hydroquinone, which can cause irreversible skin damage and even lead to skin cancer. Some creams also contain potentially lethal mercury, banned in cosmetics since the 1970s. But the creams remain as popular as ever despite government prohibitions in a dozen African countries. "As long as there...
...their babies' noses in the hope they will grow thinner and more European-looking. Modeling pageants still shun African shapes and stipulate slim hips. Add the influence of advertising and television and, "as much as a lot of people don't like to admit it, the belief that light skin is more desirable is deep-rooted," says Sameer Ambegaonkar, managing director of Kenyan advertising agency Scanad...