Word: skins
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...father who barely knew him and the mother who let her parents do most of the child rearing. But I suspect he was thinking bigger, back to Martin Luther King - and King's dream that someday his children would not be judged by the color of their skin, but by the content of their character...
...what's the secret? Even Lyles isn't entirely sure. The zapped water has been ionized, he notes, and this may account for how it behaves on and in the skin. Stig Friberg, a colloid chemist and an expert in skin structure, suggests that C'watre's technology may alter the properties of the ocean water, which might in turn allow the treated water to better penetrate the skin...
After their ship didn't show, they changed their minds. Lyles, Durham and consultant Paul Gray decided in 2004 to create a skin-care company--with Tandem's seawater as the marquee ingredient--and siphon most of their new company's revenues back into Tandem's research. Less than a year later, C'watre was born...
...name--a reconfigured spelling of "seawater"--is meant to reflect the technologically transformed ocean water that is the sole ingredient in Haeru Activating Ageless Serum and the first ingredient in the company's other skin-care products, which range in price from $25 to $75. The natural targets for C'watre's marketing are spas and wellness centers. Heike Muschik, owner of Sunpoint Retreat, a spa in New York City, sells C'watre's entire line; her staff uses its professional products. "Our clients say that the skin appears invigorated after using them," she says. C'watre sales...
...watre may be riding the crest of a trendsetting ocean wave. Major skin-care companies are looking at these "enhanced" waters with great interest, says David Fowler, CEO of Wellness Enterprises, which produces water filters and water for skin-care manufacturers. "These waters hydrate better and are biologically stable," he says. "Fungus can't grow in them, so you don't need to add preservatives...