Word: simpler
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...headline result: simpler is better (not to mention probably cheaper to produce). Participants in the study looked at 52% of ads that contained only text, 52% of ads that had images and text separately and 51% of sponsored links on search-engine pages. Ads that got a lot less attention included those that imposed text on top of images (people looked at just 35% of those) and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look...
...plan is simpler: link the drive for health-care reform, to which the Democrats are now deeply wedded, to the continuing economic troubles. "From the very outset of this debate" over health care, McConnell said Thursday, "the Administration has rested its case for reform on the need to do something about the economy. The economy was in bad shape, the argument went. And reforming health care would make it better ... But somewhere along the way, the Administration got off track...
...Soft Bulletin” and 2002’s “Yoshimi Battles the Pink Robots”—will be able to point to the myriad recycle tropes that propped that record up. “Mystics” attempts to craft simpler, theoretically catchier—and typically somewhat monotonous—pop songs with the same sort of thematic import that made the elegant, orchestral, deeply emotive “Yoshimi” standout “Do You Realize??” such a runaway hit. Instead, it oversimplified the formula, leaving even...
...live in a much smaller house. I no longer even accept a paycheck. I just pay my expenses out of our campaign funds. I don't own a car. You may give something up, but in a way you get much more back in return for living a simpler, more responsible life. (Read "Why New York City Is Greener Than Vermont...
...reckoned with both the power and the danger of words, dangers that are especially great for one who wields them as skillfully as he. A promise beautifully made raises hopes especially high: we will revive the economy while we rein in our spending; we will make health care simpler, safer, cheaper, fairer. We will rid the earth of its most lethal weapons. We will turn green and clean. We will all just get along. (See pictures of eight months of Obama's diplomacy...