Word: simpler
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...million Prontos annually, providing a hungry market for SX-70 film packs, which contain batteries to power the camera and sell at discount for about $5 each. Some analysts chided Polaroid for wasting time in descending from the unnecessarily complex SX-70 original to the simpler Pronto. Said E.F. Hutton Vice President Marvin Saffian: "If the Pronto had been introduced in 1972, it would have saved a lot of money, a lot of reputations and a lot of jobs on Wall Street...
...That was a much simpler time. Into the '60s there was a total consensus throughout most of American society about what needed to be done. Read the Kennedy inaugural. There's not much agonizing there about how far you go to protect liberty in the world: you had to go any distance and fight any foe. We had a major adversary in the Communist world. [There was] a clear feeling that [Communist expansion] was the wave of the future...
...pipeline, oil and utility companies, would bring the gas to U.S. markets entirely overland through 5,450 miles of lines from the North Slope through Canada. Although the $9 billion Arctic Gas plan would cost about $1.2 billion more than the El Paso system, it would also apparently be simpler to operate. Unlike the El Paso proposal, it would require no fleet of special-purpose tankers, no liquefication and deliquefication plants and no complex reshuffling of regional gas supply patterns...
...profit. Kubrick has his own ideas about how to proceed: a tasteful ad campaign, a limited-release pattern permitting good word of mouth to build, saturation bookings timed to coincide with the Academy Award nominations that the director and studio believe are inevitable. Warner salesmen wish they had something simpler on then-hands-a great sloshy romance like Dr. Zhivago, for instance, or at least a rollicking rip-off of olden times, like Tom Jones. Now Kubrick will help sell his picture. Among other things, he employs a bookkeeper to chart how films have played in the first-run houses...
...year. In West Germany, a ten-year-old Schlankheits-welle, or slimming wave, has helped cut annual per capita consumption of potatoes from 109 kilos to 92 kilos. Even in France, there has been a notable move by embonpoint watchers from the sauce-rich grande cuisine to simpler, lower-calorie meals. Throughout Europe these days, all too solid citizens refer to the latest weight-paring magazines and diets in the awed terms once reserved for three-star restaurants. They seem to have reached polysaturation point...