Word: simonize
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Dates: during 1960-1969
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...Guide Michelin, France's gastronomical bible, maker and breaker of restaurant reputations from Paris to the Pyrenees. But in the U.S., tourists tend to take better care of their cars than of their stomachs. Four years ago, the dietetically neutral Socony Mobil Oil Co. joined forces with the Simon & Schuster publishing company in a venture to reduce the U.S.'s highway heartburn: a seven-volume domestic imitation ($1 a volume) of the Guide Michelin. Last year, Mobil Travel Guides covering the Northeastern States and the South Central and Southwestern States were released. Last week Guidebooks...
...charge of the raters are Simon & Schuster Vice President Jason Burger, 44, and Editors Alden and Marion Stevens. Price, service, and even the temperature of the kitchen dishwater-as well as the quality of the food-guided the tasters. Burger, who put in a month's work for Michelin to help him with the Mobil job, reports that some highly rated French eating places would have been ruled out by his staff because of unclean kitchens. A similarity between the Michelin and Mobil scouts: both announce their impending arrival by letter, months in advance; but the inspectors eat incognito...
What computers can already do makes any prophecy of future potentialities difficult: it is hard to top the fantastic. But Dr. Simon Ramo, executive vice president of the booming electronics firm of Thompson Ramo Wooldridge (TIME cover, April 29, 1957), last week took a bold peek into the future. At a U.C.L.A. lecture, Si Ramo painted a picture of the coming "age of intellectronics...
...that he was the victim of one of the world's oldest blackmail games, he had paid $750,000 to the conspirators, among them his own British aide. Eventually, the truth came out and the case went to court, where Sir Hari's own counsel, Lord John Simon (later Britain's Chancellor of the Exchequer), described his client as "a poor, green, shivering, abject wretch." Sir Hari returned home to face the wrath of his uncle, the then Maharajah, who banished him to a remote jungle estate for six months and made him perform ritual acts...
...portraits bathed in the warm glow of idiosyncrasy rather than the cold light of 100% accuracy. The result is an "entertainment" written in the witty and amusing fashion of a male Nancy Mitford. Among the chief sitters: Catherine the Great, Peter the Great, Frederick the Great, Voltaire, Saint Simon, Jonathan Swift, Samuel Johnson, Ben Franklin, Louis XIV, Louis XV, John Wesley and Jean Jacques Rousseau. Intellectual and psychological vignettes illuminate the contradictions of ruler and sage. As a bride of 16, Catherine the Great was ignorant of the facts of life, thought the only difference between men and women...