Word: simonal
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Vickers-Armstrongs is Britain's big munitions exporter. It operates subsidiary plants in Italy, Japan, Rumania, Spain and The Netherlands. Stock in Vickers or allied enterprises has been held by such famed Peace Men as Sir Austen Chamberlain, Sir John Simon, Lord Balfour and Dean Inge of St. Paul's. Its greatest salesman was a Greek by the name of Basileios Zacharias, who now, in his dotage, is known to the world as Sir Basil Zaharoff. Sir Basil is responsible for the ultimate technique of armament salesmanship: Sell one country an order and use it as a talking...
Steuben has been trying to stimulate in the U. S. a renascence in hand-made glass similar to that which in France has been led by the fanciful Rene Lalique and the sombrely imaginative Maurice Marinot, in Sweden by Simon Gate and Edvard Hald, in Vienna by Stefan Rath. If Steuben's best designs in time become collectors' pieces (Steuben is already included in the Metropolitan Museum's U. S. glass collection) credit will go largely to two designers...
...prestige, circulation and advertising Publisher Meyer missed no opportunity to take pot shots at the New Deal. Last fortnight he stepped boldly out with a series of critical articles called "The New Dealers-the Low Down on the Higher Ups." Chapters of a book yet to be published by Simon & Schuster, the sketches were signed "By the Unofficial Observer...
...advice on baby-care one day last summer when Gardner Cowles Jr. (Harvard 1925), son of the paper's owner, called him in. Young Editor Cowles was looking through a copy of The First World War, a photographic history edited by Laurence Stallings and just published by Simon & Schuster (TIME, July 31). It showed recruits in camp, soldiers in battle, soldiers wounded, maimed, dead; crowds at home, prisoners being executed, troop ships sinking. Gardner Cowles, who had been too young to go to War, was awestruck. Said he: "What would you think of this as a Sunday feature?" Manager...
...Martin went to Manhattan, persuaded Simon & Schuster to sell him newspaper rights to the 513 pictures. The Register & Tribune started it at home. Circulation zoomed while book sales held up strong. Two months later Salesman Martin sold the Detroit News; next, the Boston Globe. The three papers combined reported an 80,000 increase in circulation, held it after the series ended. The Washington Star, Baltimore Sun, and the Philadelphia Bulletin fell into line. William Randolph Hearst began to feel the pinch, quickly ordered the syndicate series for all his papers in the 13 cities still open. Scripps-Howard rushed...