Word: shorter
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...lighting. The Army is experimenting with laser television for secret nighttime surveillance from aircraft, and military planners are developing bomb warheads that seek out targets illuminated by invisible infra-red laser beams. Peeling Potatoes. The various laser wave lengths, about 1,000 times shorter than those of the microwaves used in conventional radar, make laser altimeters, range finders and aerial mappers remarkably accurate. In a demonstration of a laser distance-measuring device, Spectra-Physics, Inc. flew the instrument over a Philadelphia high school stadium at an altitude of 1,000 ft. A conventional radar altimeter would have indicated only...
...enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number of products shown on TV has increased by about one-third, most of them in ten, 20-and 30-second shots. There will also be more "piggybacking": promoting two unrelated products in one ad. "Triggerbacking" and "quarterbacking...
...silly millimeter longer," Winston Super Kings scoff: "It's not how long you make it." Right, says Pall Mall 100s. What counts is whether you're "longer at both ends." Going everybody one less, Player's cigarettes is currently marketing a new brand in Canada that is "five millimeters shorter" than regular size, which means that "you smoke a little less, you pay a little less." If that doesn't make it, there is always Armour Bacon Longs, which are "a couple millimeters bigger" because they "shrink a little less." Sighing, the Camel filters man shows an 18-inch-long...
...enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering"-cramming more but shorter...
Lockheed Aircraft Corp.'s C-5 Galaxy military transport measures barely 10 yds. shorter than a football field, sports a tail assembly as tall as a six-story building, and has a cargo compartment that is longer than the Wright brothers' first flight off the side of North Carolina's Kill Devil Hill sand dune. And it flies. At Georgia's Dobbins Air Force Base one morning last week, following an overnight postponement because of last-minute technical problems, the first C-5 lifted gently off the runway for a 94-minute test. Aside from some...