Word: shocks
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...good-bad type' . . . and there are innumerable other classifications: melancholy type, backward type, insistent type. ... A guy becomes a chap, and a fair number of Americans are developing the afternoon-tea habit." Observed Correspondent O'Reilly: "Americans must prepare themselves for a certain postwar shock they are going to get when the troops come home...
...successful case of electric shock treatment for mental disorder was described in the London Spectator last week by a British journalist named Geoffrey Holdsworth.* Wrote...
...this time I was conscious, though becoming drowsy as a result of the ether cleansing. The instant the shock button was pressed I lost consciousness. The next thing I knew was that I was lying in a cubicle with my escort sitting beside me. . . . For some minutes I could not remember where I was or that I had had the treatment. Gradually memory and mental clarity returned...
Advertising, the vital $450,000,000-a-year industry which sparks most other industries and pumps lifeblood into the nation's press, had great trouble converting itself to war. In the first shock of conversion-as happened in many of the industries it represents-much advertising was terrible: hysterical, ridiculous, extreme. But U.S. advertising, whose virtues are seldom praised outside its own precincts, has so successfully weathered the crisis that by last week much of it had reached new high standards...
...lost generation,' men who go to college for the deb parties and social prestige of a Harvard education, will probably not be affected by the war, Allport reported. Before the war or after, college will still be a pleasant waste of time, and no amount of shell-shock can change this attitude...