Word: shifting
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...Jacksonville, Fla., fire logs sell when temperatures dip into the 60s. In San Francisco, people buy when it's rainy. And in hardy Chicago, the mercury has to drop below 39[degrees]F for folks to gather round the hearth. "Before, it was tough to know whether a shift of 4[degrees] in temperature made any difference in sales," says Chris Caron, Duraflame's vice president of marketing. "Now we know it can make a tremendous difference." And the company has saved several hundred thousand dollars, Caron notes...
RECENT ACCOMPLISHMENT: Posing for Shift magazine cover story on hypothetical Bill Gates makeovers...
...disappointed if what happened today will take that focus and shift it elsewhere," he said. "I just don't think today was particularly constructive...
...considering the current demographic shift toward increased diversity, Sanchez said there are several practical reasons to study ethnicity...
...well," I say to myself, "At least I'll get my money's worth." I shift in my seat to face the stewardess with the beverage cart...