Word: shifting
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...China is a friend of the U.S., Powell insisted. Not a competitor. The countries may have differences, but they also have an overriding interest in working together to improve their relationship. That's familiar talk to anyone following China policy, even if it is a shift in tone for the Bush administration. Campaigning last fall, Bush pegged China as a strategic competitor. Earlier this year, defense secretary Donald Rumsfeld suggested it was time for the military to orient its strategic thinking toward the objective of containing Chinese regional ambitions in Asia. Bush also broke a taboo by vowing...
...progress on that front, it has come thanks to Tiger Woods and his sponsor, Nike. The Swoosh got into the golf-ball business on the cheap three years ago and, remarkably, has already pulled down 5% of the market. Part of Nike's secret is a simple technological shift to a solid-core rubber ball, which travels considerably farther than the conventional ball, made of wound rubber bands. Other companies have moved to similar balls. Titleist's Pro V1 solid-core balls are now so popular that they are being rationed to retailers...
...healthiest way to deal with most major transitions, though, is acceptance, and that’s exactly how I’m approaching my temporary shift from mild-mannered undergrad to bedding-retail superhero. The chain store in question has a Boston-area outlet, which I plan to visit come September. I might even take along my nametag and surreptitiously assist a few customers, if only for the sheer novelty of it all. And if you ask me to pretend to sell you sheets, I’ll certainly oblige. I hear it’s a great...
...persistence of the insurgency, coupled with the inability of Macedonia's politicians to agree on constitutional reforms and the Western alliance's own reluctance to stand up to armed Albanian extremism saw NATO shift its position. Western mediators have spent the past two months brokering cease-fire agreements that effectively legitimize the guerrillas, which will ultimately give the "murderers in the hills" a role in shaping Macedonia's future. The Macedonian government accuses the West of siding with the guerrillas; Western mediators protest they're maintaining neutrality - but it's precisely that new-found neutrality that has left the Macedonian...
...spent 12 to 15 hours daily with first-time and experienced mothers. They found evidence that Huggies needed to change its ad pitch, which had long portrayed a "happy baby" headed toward a fabulous career--a diaper-clad banker, for example. "But in the late '90s there was a shift," says Gilding. "A happy baby was one that was learning about himself rather than a proposition for the future. Mothers were less interested in a 'mini-me.'" Gilding's film showed mothers enthralled as Baby discovered her toes or a new stuffed animal. The research persuaded Huggies to launch...