Word: shifting
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...decades, the 30-second television spot has been king of the advertising jungle - the surefire way to shift that soap powder or boost that burger chain. But now, although not facing imminent extinction, the format is beginning to look as obsolete as the black-and-white TV set. According to ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach...
That's still a trickle compared with the millions of surgeries performed each year in the $2 trillion U.S. health-care system. But a significant shift is under way. It's one that could put greater competitive pressure on U.S. hospitals as some of their most lucrative patients are siphoned off. Elective surgeries are key moneymakers for hospitals, and even a small drop-off can cut deep into their profits...
...fighting] what I think is the biggest threat to the planet,” Thompson said. Another fellow with a physics doctorate from Harvard, Alex Johnson, will work in the Division of Engineering and Applied Sciences with Assistant Professor Shriram Ramanathan, developing technologies that will hopefully aid a shift from oil-based to hydrogen-based energy. “[The fellows] are scattered through the university,” said Minard. “There is a fairly wide array of topics.” The other five fellows are Peter Alagona, a doctoral candidate in history at the University...
...Tory standards like immigrant bashing and tax cutting. A recent survey shows the Tories would beat Labour if a general election were held now, 37% to 31%. "Blair's legacy is also Cameron's Conservatives," says Sunder Katwala, general secretary of the Labour-affiliated Fabian Society. "The Tories' shift is really New Labour's moment of victory...
...Republicans close to Bush say they realize the country does not have the stomach for another war and Bush has lost the reservoir of trust that he had going into Afghanistan and Iraq. A senior Administration official says that for now the U.S. isn't planning a dramatic shift toward conciliation. Says the official: "We just have to keep doing what we're doing and hope it takes us somewhere." But what if it leads to a place where no one wants...