Word: shifted
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...January, Yahoo! announced that Panama, a new advertising platform central to its shift in strategy, would debut Feb. 5, refining how the company sells ad space. The system gives advertisers more control over their ad campaigns, letting them freely change keywords or ad strategies to adapt to what's working. It also enables Yahoo! to highlight ads relevant to a user's search rather than ordering them simply according to who paid more. Because search advertising accounts for nearly 50% of Yahoo!'s revenue, Panama is critical to its growth...
...when it grows up. "There's always been some ambiguity about whether it's a tech company or a media company," says Stewart Butterfield, Yahoo!'s director of product management and co-founder of the photo site Flickr, which Yahoo! acquired in March 2005. "But there's been a shift in the internal messaging. I never hear execs refer to Yahoo! as a media company. A year and a half ago, there wasn't a satisfying articulation of what the mission of the company was. That has changed...
...last month, Rice pledged to help set up a Palestinian state by the end of Bush's term. According to this same official, Bush phoned the Kings of Jordan and Saudi Arabia to tell them Rice was coming with a commitment to solve the Palestinian issue. "There is a shift. There is no doubt about that," says an Arab official. "But how deep, how strong this effort is going to be--it's too early to tell." The first test will come later this month, when Rice plans to convene a summit in Jerusalem between Israeli Prime Minister Ehud Olmert...
...been dominated by very conceptual work that was physically very minimalist," explains Stewart, 44, "and we came crashing through with Birdbrain, which is completely maximalist from a movement point of view." From Feb. 20, at Sadler's Wells in London, the extremely muscular choreographer has the chance to further shift perceptions of the body and how it should move through space when he presents the company's 2004 work, HELD. A collaboration with U.S. dance photographer Lois Greenfield, the work pits Stewart's so-called kamikaze choreography against still images captured and projected by Greenfield live on stage, cleverly playing...
...echoed Rubin’s message, saying that it was vital to “go with the grain rather than against the grain of the market system that has produced all this potential.” Both said it was essential to address inequality to combat an increasing shift towards protectionism. However, some of the committee members such as Sen. James Webb (D-Va.), who once wrote that globalization and illegal immigration are leading to “a different life and a troubling future” for middle-class Americans, were less enthusiastic about free trade?...