Word: shift
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Lubricants are reduced. Jerks & shocks incidental to clumsy shifting are eliminated. Lazy drivers, who neglect to shift into slower (and consequently more powerful) speeds while running up hills, are rendered harmless...
...Goal posts will no longer stand on goal lines, but in the same relative positions ten yards back. This shift will prevent injury to players smashing into posts on touchdown plays and will eliminate confusion caused by the old position of posts, often in the way of goal line plays and punts from back of the line. Drop-kickers will have to boot ten yards harder to score three points...
...Time changes. Attacking teams are limited to 30 seconds between plays (eliminating "stalling" when a team is ahead in the last quarter). Attacking teams may crouch in a "huddle" only 15 seconds giving signals. Shift plays are prohibited unless the attacking team stops a full second between the players, shift and the snapping of the ball from centre. Violation of the 15-second "huddle" rule costs five yards; violation of the one second shift rule, 15 yards...
...When a Ford product strikes the market squarely, as did Model T when first shot into a world of pedestrians, the battle is over. But when the Ford product misses, as Model T has been missing ever since economic prosperity in the U. S. caused the public to shift from mere transportation to touring with style, it misses by a mile. Though Henry Ford has added to his weapon such potent arms as the Lincoln motors and an airplane manufacturing unit, his big gun has always been Model T Ford. General Motors Corp., on the other hand, spreads its shots...
This is because-Ford has ceased firing until he can get his big gun trained on the shifted target of public opinion. It has moved in the direction of racy lines, snappy colors, manual gear shift, speed. It will be 1928 before Ford has tested his product sufficiently well to allow it to re-enter into the conflict...