Word: shellings
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Dates: during 1960-1960
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...employees of a single company, Royal Dutch/Shell, the world's second biggest oil company - after Standard Oil (New Jersey) - and by far the most international in scope, organization and spirit. Controlled in partnership by two holding companies, one Dutch (Royal Dutch Petroleum Co.) and one British (Shell Transport & Trading Co., Ltd.), Royal Dutch/Shell is a two-headed creature that owns or partially owns 500 worldwide subsidiaries. Known simply as "Shell" to the public and to the oil industry as "the Group," it produces 14% of the free world...
...Tycoons. The rivalry between Shell and Jersey is an old Shell game. The first great oil tycoon was Jersey Standard's John D. Rockefeller, but the second was an iron-fisted and energetic Dutchman named Henri (later Sir Henri) Deterding, who joined the Royal Dutch Co. shortly after it was founded in 1890 by Dutch nationals, soon took over as its head...
...attempt by Standard to take over the new company. By his skill and daring in finding oil markets, Deterding built Royal Dutch into an integrated operation, invaded country after country in a battle with Jersey Standard. To gain strength, he merged in 1907 with Britain's Shell Transport & Trading Co., Ltd., headed by a Londoner named Marcus Samuel, who had switched from importing to the promising field of oil. The two companies kept their separate identities, but adopted for their common symbol the polished sea shell that Samuel had used as his trademark when he was importing shells...
After the U.S. Government broke up Standard's U.S. monopoly in 1911, Deterding invaded the U.S. market. He set up the Shell companies that later became Shell Oil, got the oil they needed when Shell discovered California's rich Signal Hill field. (Today Shell Oil, headed by President H.S.M. Burns, a Scotsman, is the most powerful of all Shell's subsidiaries; last week it reported 1959 sales of $1.8 billion, up 9% from last year.) After Deterding set up his U.S. plants, he made a shrewd peace treaty with Jersey Standard. Anxious to consolidate his gains...
...elegant, wood-paneled office in the Shell building on London's St. Helen's Court (Shell is building an unspectacular-looking 26-story headquarters on the banks of the Thames), Loudon receives a steady flow of international visitors. "This seems to be my American season," said he last week, after conferring with a stream of U.S. bankers and executives. He logs well over 150 hours of air travel a year, on a recent visit to the Middle East dined with Qatar's Sheik Ahmed (he thoughtfully brought along a rocking horse for the sheik...