Word: sheetlets
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Sirs : . . . One little suggestion for a better TIME?Don't be so contemptuous of your contemporaries. "Gum-Chewers' Sheetlet," "Pinko Political Weekly," etc. I know nothing about the Gum-Chewers' papers but the New Republic which you call Pinko, I value even above TIME on my magazine list. As for Physical Culture, which you so lately maligned, it has done and is doing much good in the world and deserves better treatment than you have given...
Bernarr Macfadden's New York Evening ("Porno") Graphic has been publishing a series of articles on the Negro, spiced up with intimate glimpses of Harlem and faked pictures of lynchings. Obviously, such material was intended to boost the Negro circulation of the Graphic. But the sheetlet, in its exuberance for the sensational, went too far and stepped on the toes of many a Negro when it set about to flay Booker Taliaferro Washington. Said the Graphic: "There are not lacking thousands of intelligent Negroes who believe that Booker T. Washington, consciously or unwittingly, betrayed his color and his kind...
...curiosity existed also because of the ghastly disposition of the bodies, in the dismal field, under the spectre tree. Curiosity was awake because of the time that had elapsed since the murder-four years. Finally, curiosity was awake because the newspapers had been stampeded by a grimy little sheetlet bleating, "Awake, awake...
Last week, Bernarr ("Body-Love") Macfadden celebrated the second anniversary of his Evening Graphic, Manhattan's most pornographic sheetlet, with "a frank talk" to his readers. He had previously circulated among his readers a questionnaire. Their response had pleased him. Said he in the full-page advertisement...
...life, liberty and happiness may or may not be seen as secured to the greatest number. But there is one privilege, always reserved for the tyrannous overlords of previous civilizations, which modern Democracy unquestionably confers upon the masses. It is the privilege of Decadence. Last week the Hearstian tabloid sheetlet, the New York Daily Mirror, outdid even its pandering tabloid rivals, the Daily News and Bernarr ("Body Love") Macfadden's Graphic, in the nice art of tickling the palate of Demos. A week before, a hosiery company had conducted an ankle contest among chorus girls, and the Mirror...