Word: sheetlet
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...What They Are Saying" is the Mirror's contest, copied by permission from London Tit-Bits. A set of four action photographs is printed every day for 28 days. Object: to guess which of 48 suggested "sayings" best fits each picture. All readers of this gumchewers' sheetlet who can decipher English are expected to get the first two weeks' examples perfectly. Hence, the tabulating company retained by the Mirror does not even examine the entries until the final, difficult ones have been received. Then the tabulators begin searching for highest scores among the last returns, which narrow...
...tradepaper but a glittering, gilt-coated volume of 320 pages. The legend on the cover told the story: GOLDEN JUBILEE NUMBER-1884-1934. Backward through a series of competitors which it had absorbed during half a century, Editor & Publisher traced its origin to a 12-page sheetlet called The Journalist...
...photographs in TIME Jan. 29] I was surprised, and disgusted, but felt that such a slip could not happen again. Having subscribed-without a break-to TIME since March 1923, I have had ample opportunity to notice that TIME does not indulge in Tabloid photographs nor Gum-Chewers-Sheetlet reporting. Since the number of April 9 displaying on p. 19 another even bloodier corpse I feel you have definitely joined the brotherhood for which you profess such smug scorn. I realize this is a waste of typewriter ink and time, but hope that my protest will be one of many...
Among other horrid, startling things the sheetlet said: "Both Macaulay and Kreuger won the confidence of their governments and then proceeded to swindle their people. They both faked their books and presented such balance sheets, padded with fictitious assets, as best suited their purposes and thus deceived those upon whom they preyed. They were both colossal liars. . . . Kreuger did not believe in an afterlife and was frank and honest about it. Macaulay . . . was a religious hypocrite and therefore differed from Kreuger in this respect only by being more contemptible and more dangerous...
...Tribune. Shortly afterward Mr. Thomason returned to Chicago to buy the doddering Journal. He tried to make it a conservative evening paper like the New York Sun, failed, sold it to the Daily News but kept the Associated Press franchise by bringing out 500 copies daily of a sheetlet called the Commercial Chronicle. (Last week he had forgotten its name.) Around the A. P. membership and a skeleton staff, Publisher Thomason built his tabloid Daily Times. So friendly were he and the Tribune that he made his paper an exact copy of the Tribune's lusty Manhattan tabloid brother...