Word: shavers
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...enter regular commuter service in the U.S. is the good ship Albatross, which last week made her maiden voyage on the Port Washington, L.I.-Wall Streen run. Departure time: 8:20 a.m. She was laden with suburban-dwelling executives, plus a tape recorder, individual transistor radios, an electric shaver, ship-to-shore telephone, champagne and high hopes. But on the planned 50-minute trip from Club Capri Marina to lower Manhatten, virtually nothing went right...
...nickel-cadmiums. Skil Corp. and Black & Decker sell cordless electric hand drills, hedge trimmers, grass clippers and other tools that are powered by a small nickel-cadmium power pack built into the tool or strapped to the user's belt. Remington, Schick and Norelco have battery-run shavers. Sunbeam has a cordless shaver and kitchen mixer, General Electric a toothbrush, Fairchild a home movie camera. Nickel-cadmiums also power a growing variety of other products, such as flashlights, cigarette lighters, radios, television sets and walkie-talkies...
...also banned are "Brand X" comparisons, bonus coupons, boxtop gimmicks, free tie-in offers and two for the price of one. An adman in Germany may boast that his client's soap washes white-but not whiter or whitest. Thus Y. & R. could not advertise that Remington shavers "have the biggest shaving head." But Remington captured 30% of the shaver market anyway, following another Y. & R. campaign of four-color newspaper...
...diversify, bought Paper Mate pens in 1955 for $15 million, began to market a line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales in the U.S. Once a major threat to Gillette, electric...
...parodies all the others (see below). Called The Flintstones, the program uses first-rate animated cartoons in place of second-rate actors, and its approach to satire of 20th century life is by way of the Stone Age. Fred and Wilma Flintstone live in a split-level cave. His shaver is a clamshell with a bee in it. Everybody wears skins. When the neighbors collect for an evening of song, Fred picks out the tunes on the Stoneway...