Word: shapiros
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...result has been sometimes stuffy, oftentimes overreaching, but usually stimulating. Such first-rate writers and critics as Arthur Koestler, Ignazio Silone, George Orwell, Albert Camus, Andre Gide and Edmund Wilson have sold Partisan Review articles for a token $2 a page. Poets T. S. Eliot, W. H. Auden, Karl Shapiro and Robert Lowell were paid $3 a page. Thanks to Publisher-to-be Dowling, Partisan Review will now offer 2½? a word for prose, 50? a line for poetry, beginning with next January's issue. Furthermore, the editors will be able to commission articles, instead of taking whatever...
Last week in Manhattan, Simplicity's President Joseph Michael Shapiro, 58, who is cut to a short, chunky pattern, added up the reports with a pleased smile. They told him that the pattern business was booming as never before. At the present rate he believes thrifty women will buy 15% more patterns this year than the record-breaking 120 million sold in 1946. More important to Shapiro - who knew that V, M and B meant Simplicity's potent competitors, Vogue, McCall and Butterick - it proved that S was more than holding its own as the biggest U.S. pattern...
...this pattern of success, President "Pop" Shapiro had a seven-word formula neatly printed on a small sign on his oak-stained desk: "Fools invent fashions-wise men follow them...
...Rate Idea. Pop Shapiro had had no intention of following it when he brought his immigrant family from Russia to Toledo, in 1914. He worked as a laborer and mechanic until he got a job as an advertising salesman on a small fashion trade magazine...
...textile manufacturers Shapiro said: "If you'll help me sell my 15? patterns they'll help you sell goods." So textile salesmen plugged Simplicity patterns. Sales were moderately brisk when the 1929 crash came. To Simplicity, that was a stroke of luck. Women who had never made a dress in their lives were forced to learn-and Simplicity's cheap, easy-to-make patterns were soon outselling all other brands...