Word: shake-up
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Fenced Out. The fourscore casualties of Field's big shake-up got double severance pay. But the left-wingers among them raised an anguished outcry: lean, thick-lensed Executive Editor Eli Zachary Dimitman, they complained, had eased them out and kept conservatives on. Actually the ax had fallen right & left. In the Sun's foreign staff of seven, only Frederick Kuh (London), Alexander Kendrick (Paris) and Virginia Prewett (Latin America) had survived. In Washington, byliners like careful, competent Carroll Kilpatrick, who covered Congress, and Labor Specialist James Free were...
...office, he brought about Government control of the six great Argentine universities, the Buenos Aires stockmarket, the all-powerful Central Bank, and the Industrial Union (equivalent of the U.S.'s National Association of Manufacturers). Once inaugurated, Peron paid off some old scores. The Government bureaucracy got the biggest shake-up in a generation; everyone "not identified with revolutionary ideals or imbued with the precepts of social justice" was suspect...
...YORK-Generlissimo Stalin has quietly carried out a shake-up in the high command of the Red Army, it became known tonight, in which Marshal Georgi K. Zhukov, top Soviet war here, has been relegated to the relatively obscure command of the Odessa Military District...
...biggest shake-up will come in Lever's radio advertising. Long a leading purveyor of that curious phenomenon of U.S. culture, the soap opera, the company is going to cut down. Luckman has nothing against soap opera as such. Says he: "You can't reach a mass market with a symphony orchestra." But he thinks that radio talent has become too high-priced for Lever's advertising dollar...
...Never Know Us. In another week or so Editor Ingersoll plans to unveil a PM drastically restyled typographically, with less foreign and more local news. Along with the shake-up will come an advertising campaign to boost circulation (now 145,000, the lowest of Manhattan's nine dailies). Theme: it's a new PM, not the newspaper you think it is. Says Ingersoll: "If you're always crusading, you get to be a bore...