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...agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces...
...gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...Foreign investment is migrating to Xi'an for similar reasons. Unlike on the coast, where Hong Kong and Taiwan companies have set up countless export factories, the investments in Xi'an tend to be more domestically focused. In October, Applied Materials, a California-based maker of manufacturing equipment for the semiconductor industry, opened a solar-power research center in Xi'an, part of a $250 million investment in the city. The facility, unique to Applied Materials' global operations, will house solar-cell production lines to devise new ways of bringing down the costs of manufacturing panels. Though the results...
...concept that was able to go viral very quickly. A year after we had set up Freecycle.org we had a million members. Today we move 24,000 items a day, helping everyone from a 92-year-old man who collects bike parts so he can rebuild bikes for children to a kid who has set up an orphanage for unwanted guinea pigs...
...enough that we have the pollution and ghost nets that kill our marine life. I wasn't aware the loss of tuna would set the ocean's ecosystem out of balance. Thanks for the list "What You Can Do." Nature can rebound if given a chance...