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Word: seriousness (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...only the Ivy League football season was 13 weeks long. Because if the Crimson (4-2 Ivy League, 4-5 overall) had a few more games on its schedule, it could have made a serious run at the Ivy title. After dropping its first four out of five games, the Crimson has rebounded by winning its last three out of four. A victory in The Game would make Harvard's resurgence even sweeter...

Author: NO WRITER ATTRIBUTED | Title: A Year Of Streaks | 11/14/1989 | See Source »

Less than a decade ago, Xerox was in serious trouble. The company whose name is synonymous with copying machines was steadily losing customers. As Japan's Ricoh, Canon and other new competitors muscled onto Xerox's turf, the company slumped from an 86% share of the world market for basic copiers in 1974 to just 16.6% by 1984. When a shaken Xerox finally studied its competitors more closely, the company discovered their secret weapon: the Japanese firms hewed to rigorous quality standards. Taking a hard-eyed look at its operations, Xerox discovered that it was slowly destroying itself with sloppiness...

Author: /time Magazine | Title: The Quest For Quality In U.S. Goods: Making It Better | 11/13/1989 | See Source »

...President is riding high in the polls as he presides over peace and prosperity, yet he is hearing mounting criticism for his timid response to the stunning changes taking place overseas. The other President, though wildly popular around the world, is in serious trouble at home, threatened with civil war in the south of his country, a secessionist movement in the north and a collapsing economy that heralds a winter of fuel shortages and food riots. For all these differences -- and because of them -- George Bush and Mikhail Gorbachev both stand to gain from a feet-up-on-the-table...

Author: /time Magazine | Title: The Saltwater Summit | 11/13/1989 | See Source »

Talk about timing. With presidential elections just two weeks away, Silvio Santos, 58, one of Brazil's most popular television variety-show hosts, last week proclaimed himself a candidate. The startling announcement might have seemed laughable -- were Santos' challenge not so serious to the three leading contenders. If none of the candidates gets an absolute majority, the two leading candidates go forward from the first round of balloting on Nov. 15 to the runoff vote on Dec. 17. Within two days of Santos' announcement, newspaper polls showed the upstart candidate alternately in first and second place -- meaning...

Author: /time Magazine | Title: Brazil: Now, He-e-re's Silvio! | 11/13/1989 | See Source »

Elections for an independent Namibia were less than a week away when South Africa, which has controlled the country for 74 years, called foul. Pretoria dramatically claimed that hundreds of Marxist SWAPO guerrillas were infiltrating illegally into the country, posing a serious threat to a free and fair vote. Claiming to have "monitored" internal messages from a United Nations group supervising the election, South Africa suggested that the unit was reluctant to act against SWAPO. Vowing to "take whatever steps would be required," South Africa put its own troops on alert...

Author: /time Magazine | Title: Namibia: Disinformation Or Hoax? | 11/13/1989 | See Source »

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