Word: serialize
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Dates: during 1950-1959
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...burst of publicity two months ago, Manhattan's tabloid Daily Mirror (circ. 902,000) went to work to keep its summer circulation up by paying $25 to $1,000 every day for "Lucky Bucks" (dollar bills which have the same serial number as those printed in the paper-TIME, Aug. 17). Within a week, everyone from bank presidents to taxi drivers as far away as Florida and California was riffling through his dollar bills looking for Lucky Bucks. Manhattan's tabloid Daily News, biggest daily in the U.S. (circ. 2,200,000), eyed the Mirror's stunt...
Life Can Be Beautiful (sponsor: Tide, a detergent) is not radio's oldest daytime serial,* but, if only for its title, it has often been taken as the epitome of the "kind of sandwich" once described by James Thurber: "Between thick slices of advertising, spread twelve minutes of dialogue, add predicament, villainy and female suffering in equal measure, throw in a dash of nobility, sprinkle with tears, season with organ music, cover with a rich announcer sauce, and serve five times a week." Actually, Elsie Beebe ranges less frequently over the tearstained world of suffering women than many...
...rules of the treasure hunt are simple. Each day the Mirror prints the serial numbers of 14 to 19 "Lucky Bucks": dollar bills put into circulation via gas stations, food counters, newsstands, department stores, taxicabs, etc. Anyone who spots a Lucky Buck can claim his treasure -ranging from $25 for an ordinary Lucky Buck to $1,000 for the "giant" variety...
Gunsmoke (Sat. 9.30 p.m., CBS). Fast-moving, first-rate western serial...
ROTC officers will not call the loss a "theft" but "carelessness" by some student who neglected to return it to the supply room. Army officials said the transit is of no value to the layman due to its special measuring standard and the army serial number. University Hall may have to pay for it if it does not turn...