Word: sensurround
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...That's it! We'll start the show with a jet. Turn up the sound real loud, like a real landing-we should be careful, though, this new Sensurround business has actually made the dice jump off the table-and drag the plane onstage with beautiful stewardesses in gold bikinis on the wings...
Rollercoaster is the latest-and so far least-excuse to trot out Sensurround, that technology that is still in search of a character and, for that matter, a plot worthy of its woofers...
...most sensitive and intelligent thing about Midway is its employment of Sensurround. Since the basic idea of this sound system, first used in Earthquake, is to make the audience feel that things like bomb explosions are literally rocking the theater, it comes as a surprise that the engineers in charge have twiddled the dials on their mixing console with a delicacy that would do credit to a concert pianist fingering his way through some Chopin filigree. Especially impressive is the handling of an aircraft carrier's flight-deck operation -from the first cough of the first motor...
...these points the movie stands mute, in the end falling back on the one thing all knew was surefire - Sensurround technology. So Midway ends not with a bang, but with more of them than you can count. Richard Schickel
Universal is constructing several mechanical Kongs ranging from 18 in. to 6 ft. tall. The movie will be in color and Sensurround, the vibration that made Earthquake so unpleasant. But that is one of the few contemporary touches; Universal's Kong will be attacked by rickety looking biplanes, presumably flown by mustachioed pilots with flowing white scarves...