Word: sells
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...disease. He kept dialing the private numbers of top executives and thrusting his cell phone at me to hear their sleepy yet enthusiastic replies. As crazy as it seemed that night, Bono's persistence soon gave birth to the (RED) campaign. Today companies like Gap, Hallmark and Dell sell (RED)-branded products and donate a portion of their profits to fight AIDS. (Microsoft recently signed up too.) It's a great thing: the companies make a difference while adding to their bottom line, consumers get to show their support for a good cause, and - most important - lives are saved...
...Kinsley's comments on Clinton supporters lacking "progressive passion" and going "off in a snit" to pursue yachting: Wow, do I feel chastised. Maybe I'll sell my yacht and donate the proceeds to the Democratic National Committee. What on earth is this progressive passion? The Nobamas want exactly two things: a leader who is qualified and one whom they can trust. Obama does not qualify on either count. I'm a Democrat for McCain. May the best man win. Benita Canova, Gloversville...
...flighty defense of the New Yorker cover depicting Barack and Michelle Obama as fist-bumping terrorists [July 28]. You ask if America has lost its sense of humor - America has not. But we have lost patience with the kind of hatemongering that drove the New Yorker to try to sell magazines by marginalizing the man who will be the next President of the United States. You should be ashamed of defending its decision to run that cover. Thomas Rajala, Stockton, California...
...18th century, Jonathan Swift was criticized for his satirical essay A Modest Proposal, which suggests that poor Irish treat their children like food and sell them to the rich. Swift was not promoting cannibalism or infanticide: he thought his audience would understand the absurdity of such ludicrous ideas. Does the New Yorker really believe Obama is a Muslim extremist and his wife a terrorist? No, but the editors thought Americans were smart enough to interpret the utter ridiculousness as an exaggeration - one that fits well into this increasingly overdramatic presidential campaign. Lauren Tighe, Saginaw, Michigan...
...financial companies are reaching out to this lucrative demographic is by employing more women. Bridge Partners is launching the Ladies Investment House to target Saudi women. Female finance graduates will be trained as independent financial advisers, working out of their own homes to sell Bridge funds on commission. "They can sit at home on the Internet, or invite their rich girlfriends over for coffee, and help them invest," says Bell. "It's going to create wealth, and it's going to create jobs for Saudi women...