Word: sells
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...owned by Italian Prime Minister Silvio Berlusconi, narrowly missed signing him before he committed to Los Angeles. And their interest in Beckham may not be simply for his ability to cross a ball from the right and bend a free kick: His global celebrity appeal has been proven to sell millions of replica jerseys all over the world for his previous European clubs, and signing him clearly had as much to do with marketing as with his skills...
...even if the summit yields trans-Atlantic agreement on tougher regulations, Lannoo says the new determination to substitute sobriety for greed may be a harder line to sell to emerging nations. "Lots of countries in Africa, Asia, Middle East, and South America are going to say, 'these are reactions to your problems created by your systems - why should we listen to anything you say now?'," Lannoo says. "The challenge isn't just finding ways to prevent future excess, but also to convince nations like China and India to agree to turn off the music and quiet down when they...
...Unitus CEO Patricia Smith isn't standing idly by. Three weeks ago, she hired the credit union's first work-out specialist to start pouring through loan data and making pre-emptive calls to people who might need help - the sort of down-home, we-care solution credit unions sell themselves...
...they do continue to sell themselves. In early October, Smith was one of nine CEOs who signed onto a newspaper ad touting the benefits of credit unions. "We are financial institutions without shareholders or Wall Street investors," the ad read. "The credit unions of Oregon are owned by 1.4 million regular people - Oregonians just like you." Says Smith: "It's very unfortunate what's happened in the banking industry. There are a lot of good people hurting. But from our standpoint, it does give us an opportunity to say we're here. And we're still lending...
Benjamin Graham was well prepared for the Crash of 1929. The now legendary investor had hedged his bets: he would buy preferred stock in a company and sell short common stock in the same company. When stocks crashed in October 1929, common shares fell much faster than preferreds, and Graham made a lot of money off short sales...