Word: sellers
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Dates: during 1970-1979
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Right away, Paul goes upstairs and drags down a big blue tank, like a balloon seller's tank of helium, and a bag of balloons. It's a tank of nitrous oxide. NO2, what dentists use, laughing gas. He offers me the first balloonful. I've never been to a dentist who used gas but it seems like fun, and he doesn't have to persuade me to take it. As I suck in the gas, cooler than the air in the living room. I feel giddy but not dizzy, and I laugh a little. It feels like the moment...
Hunt-Wesson's line was also enriched with profitable new convenience brands. One big seller is the Snackpack pudding, concocted of such ingredients as food starch, artificial color, artificial flavor and preservatives BHT and BHA. In all, N.S.I.'s sales in the past four years went from $940 million to $1.2 billion, and its earnings climbed by 85%, to $50.5 million. Says Mahoney: "Most companies are satisfied if they do not lose, but I was always...
...refills would be more to the point. What his country needed, as Bich saw it, was a good 10? pen. Today the cheapest throwaway Bic sells for less than that in France-about 7?. In the U.S. the same pen retails for 19?, and it is the biggest seller on the market...
...from the new Bic Banana, a fine-line carbon-tip marker that writes like a "felt" pen but is not as durable. Bic claims that in just over six months since it was brought out in the U.S., the 29? Banana has become the nation's No. 2 seller in the fine-line marker field, after Papermate's 49? Flair. In January or February next year, Bic will introduce packs of Bananas in combinations of colors; a five-pack will sell for 99? and a ten-pack...
...available and then use the Macy's-testing theory: sample and reorder. But today a retailer really should do more. He has to take a position on style and fashion, believe in it and explain it to the consumer." Sakowitz's position now is that the big seller in women's clothes for next spring will be "soft sherbet colors, milky colors -like elegant apricot, lime, melon and strawberry...