Word: self-help
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...four consecutive books on the Wall Street Journal business best-seller list, beginning with Little Red Book of Selling, which has appeared on the list for an impressive 102 weeks and has moved more than 400,000 copies. The latest, Little Gold Book of Yes! Attitude, a pastiche of self-help homilies, just hit No. 1, and Gitomer, 60, has another on the way: Little Green Book of Getting Your Way, a tiny tome on persuasion, due out in April. "I have enough for another half a dozen books," Gitomer says. "My goal is to have two books a year...
...Little Book series reminds Paul Argenti, a professor of corporate communication at Dartmouth, of the original self-help blockbuster, The Power of Positive Thinking, published in 1952. Both, he says, are popular for the same reason. "People are looking for very simple answers to relatively complex questions," Argenti says. "I don't think you're going to find it in a little red, gold or black book. But absent a deep dive into the subject or a tutorial with a world-famous practitioner or academic, this is not a bad way to get some instant information into your system." Full...
...slope that leads well-adjusted people to venture into the land of self-help books.Self-help books were once fair game for public mockery. The perception was that they were primarily read by the audience you imagine watching Lifetime Original Movies—lonely, middle-aged women with cellulite and cats. But last week, when I spotted “Chicken Soup for the Teenage Soul” nestled between two Tolstoys on the bookshelf of a seemingly normal friend, it hit me.At some point in recent years, self-help books have become mainstream. In fact, a large proportion...
...message that has resonated throughout history, from Proverbs 23:7 ("As a man thinks in his heart, so is he") to Norman Vincent Peale's 1952 self-help bestseller The Power of Positive Thinking. The Secret - created by Australian reality show producer Rhonda Byrne - is so hokey at times you have to roll your eyes. But to a lot of enthusiasts, it makes perfect sense...
...also means that people connect with me on an emotional level--at least, so says William Arruda, creator of the 360Reach personal-branding questionnaire that was used to ask people how they view me, my strengths and weaknesses. Arruda is not some New Age self-help shaman. After two decades of promoting corporate brands like KPMG, IBM and Lotus software, Arruda founded Reach Personal Branding six years ago to help ordinary people figure out how to market themselves. With about 1,000 clients a month, he's a leader in the growing field of personal-brand consultants, who help people...