Word: self-help
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...best that could be said was that 1946 furnished spectacular cash-register successes. Betty MacDonald's cackling (1945) hen epic, The Egg and I, went to some 1,200,000 copies; Peace of Mind, Joshua Loth Liebman's "blue skies" book (the trade name for a consoling self-help handbook) sold over 250,000 copies, largely on its title. A string of novels (see box), most of them with gaudy jackets and tinny texts, sold extravagantly, some of them over 1,000,000 copies apiece...
...idea spread. In Nova Scotia alone there were 35,000 fishermen, farmers, loggers, miners who could neither read nor write. In a year and a half, Dr. Coady's self-help doctrine ("seek, and ye shall find") had sprouted 1,000 adult study clubs with 10,000 members. With adult education came co-op stores, farm and fish producer groups. Impressed, St. F.X. set up a special extension department to carry on the work, put Dr. Coady at the head of it. The Dominion Government picked Dr. Coady to organize the badly exploited Maritime fishermen, some of whom...
Then he joined the Society of Timid Souls, a three-year-old, self-help group, which meets in the Manhattan apartment of Bernard Gabriel, a nontimid concert pianist. Once a week for twelve merciless minutes, Lawson sang before an audience of 30 other "timid souls," who stared glassily, milled about, rang bells, booed. When he bowed for applause, they shouted that he was a ham. After a month of sweating it out, Lawson was ready to resume his career...
...Self-Help. What China had suffered in the common war against Japan was massively and dramatically documented. In Washington, China's member of the United Nations Relief and Rehabilitation Administration Council, Dr. Tingfu F. Tsiang, made public a 400-page report to UNRRA. It was a dossier of China's misery...
White Housekeepers patched up the linen, cut down old tablecloths into tray cloths and napkins. Leftovers from the White House table reappeared disguised as stew, ragout and hash. Scraps that could not be salvaged went to feed the pigs at Washington's six-acre, cooperative Self-Help Farm. White House trash had gone to the metals-salvage campaign, and a Treasury truck stopped weekly to collect old papers...