Word: segmenting
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...door-to-door polling reached about half of the precinct's voters and covered every street. This middle-class precinct has mostly small, one-family homes, with a few two-family dwellings. It has a stable population, including many city and state employes. There is a large Irish segment, and many, even Eisenhower supporters, describe themselves as Democrats. It has not been redistricted within the last eight years...
Teleplaywright Serling, 31, an ex-amateur boxer himself. He did not intend, he says, for Requiem simply to daub tar and feathers on the fight game-"I tried to dramatize the rejection of a human being by a segment of society. It could have been played out against any background at all." One of the medium's most prolific authors (ico-odd plays), Serling is serving TV (at a record $7,500 a script) some of the most tightly constructed, trenchant lines it has yet spoken. "I love TV," he confesses, "but writing is mostly just fighting discouragement. Sponsor...
...believe that decision to be right. Some of you feel strongly to the contrary...." This statement was no doubt aimed as much at Northern newspaper readers as at the Arkansans who happened to be present. But, meanwhile, its successful reception suggested that the Southerners, or at least a large segment of them, might well respond nationally to honesty and a little grit...
...After analyzing the effect of simultaneous telecasting on all networks, the G.O.P. high command concluded last week that there must be a large segment of U.S. viewers who by now are surfeited with "saturation" campaigning. Result: President Eisenhower's major campaign speeches will hereafter be seen and heard on only one network at a time...
Helping Hand. Not every segment of the economy is sharing the boom. Farm income, which was running at the annual rate of $11.6 billion in the first six months of 1956, trailed 13% behind 1952, largely as a result of the long-standing farm surplus problem. But the farm picture has been growing brighter. Though farm prices weakened slightly over the past month, they have surged 11% above the December 1955 low point; soil-bank aid will plow an additional $225 million into the farms by fall...