Word: segmenting
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...consumer product, just like a new car or TV set, and people should be able to buy it just as easily as a consumer product, in installments." So says American Airlines President Marion Sadler-and he is seeing his wish take wings. Air travel is the fastest growing segment of the nation's credit-card business. Already, a total of 61 U.S. and foreign airlines have agreed to honor American Express's credit card, 48 are honoring Diners' Club, and 31 do business with Hilton's Carte Blanche...
...times hill-size-problems. Unexpected construction problems and disputes with Swiss authorities over routing changes have put ENI behind schedule on the Central Europe pipeline. A 342-mile branch is still lying idle because the German town of Lindau refuses to allow the construction of a five-mile segment along the shore of Lake Constance. Reason: fear that the pipe might burst and spew oil into the lake, polluting the town's water supply. The new Trans-Alpine project has already encountered its first delay. Indecisive elections have left San Dorligo, a town near Trieste, without a municipal government...
...Republican National Committee members who will meet in Chicago on Jan. 22 to vote on Burch's future, Barry proved that he, at least, still had a powerful faith in his cause. "I feel the removal of Dean Burch now would be a repudiation of a great segment of our party and a repudiation of me," wrote Goldwater, "and in this sense would be harmful rather than beneficial to the future of our party." Things could get even worse than that, Barry warned. "For the Republican Party to turn its back on our cause now would be to destroy...
...guarantees to all criminal defendants "the right to a speedy and public trial." But now, says Brown, "people have gradually lost the fear that created the amendment. They have begun to take things for granted. Especially in big cities, we are getting self-centered. We mentally live in a segment of the city. If our neighbor's house is burglarized, we might take an interest. But if the same crime occurs across town, that's the other side of the world...
Under that definition, the tobacco company was found not guilty of breaching its implied warranty. Complained Dr. Hastings: "If a candy company sold one poisoned lollipop that caused one death, it would not be necessary to show that its lollipops had killed off a sizable segment of the population...