Word: segmenting
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...original Today show, Today is now imitating Good Morning imitating Today. The changes began in 1976 under Paul Friedman: interviews were cut down and sharpened. Phil Donahue, whose syndicated talk show is seen by 8.5 million viewers daily, was hired for a shorter four-times-a-week Today segment. Says one NBC insider: "The thrust was 'Let's figure out what makes Good Morning successful and duplicate...
...second hour, 8 to 9, is less eventful. There is an interview with a Hollywood couple who lost their home in a brushfire and a taped 2½-minute segment in which Julia Child shows how to cook johnnycakes. After the show, Hartman tapes an eleven-minute interview with former Basketball Star Bill Russell for a future show and then heads to his office down the street...
Hirsh believes that sexy ads may distract consumers: they "don't hear how good the product is," he says. J. Walter Thompson's U.S. chairman Burt Manning has another concern. His worry: "Numbers of viewers are going to conclude that 'only a flaky segment of society would respond to that kind of advertising. I don't want to be like those people, so I'm not going to wear that kind of brand.' " The products will be noticed, he says, but the ads will be turning consumers...
...first exposure to the anti-nuke movement," she says, with a laugh. "Since then I have probably spent more time at anti-nuke rallies than I have in the Harvard classrooms. But the problem with the anti-nuke movement is they are just looking at a small segment of the problem. They are fighting one symptom of the problem, nuclear plants and arms. These urban activists, they can afford to focus in on one single issue," she continues. "But when you are out on the Indian reservations and you are sitting on top of all that coal and uranium...
Though China remains one of the most closed societies on earth, two secret polls taken among students at Shanghai's prestigious Fudan University provide an illuminating and perhaps unsettling glimpse into the minds of a small but important segment of the population...