Word: sega
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...arrival of a new game player. Next week Panasonic will introduce a VCR-size black box called REAL Multiplayer, designed by the hot Silicon Valley start-up company 3DO. With a 32-bit processor, packing twice the punch of the 16-bit Super Nintendo and Sega Genesis systems, and two special-purpose graphics chips, the Multiplayer is the most powerful video-game system ever marketed to the home. That in itself is no guarantee of anything. Other companies have tried and failed to use sheer power to steal the hearts and minds of the Nintendo generation, and this machine carries...
...kids get it right away. Nobody has to explain to a 10-year-old boy what's so great about video games. Just sit him down in front of a Sega Genesis or Super Nintendo machine, shove a cartridge into the slot and he's gone -- body, mind and soul -- into a make-believe world that's better than sleep, better than supper and a heck of a lot better than school...
...wants all roads to lead to its electronic superhighway," says Fritz Ringling, a telecommunications consultant at Network Dynamics in New York City. "It wants Johnny in Atlanta to play Sega video games with his cousin in Seattle; Mom to use the Universal card and have her purchases rung up on an NCR cash register that uses an AT&T fax to transmit credit-verification data; and Dad to send messages to his office while he's out on a sales call using his AT&T hand-held computer." AT&T also intends to be a main source for the ; pocket...
...providing communication links and transactional services such as banking, it does not make or own the video games, television shows, movies and information products that will be the staple of what consumers order in their homes. To that end, it is considering joint ventures like the one with Sega, but in other cases it may simply be the conduit through which other media companies transmit products...
...name Nintendo means "leave luck to heaven," but Sheff shows that the company's leaders have made their own luck, through hard work and foresight, while fighting off rival gamemakers such as Sega. When MCA Universal charged that the game Donkey Kong infringed on the copyright to the movie King Kong, Nintendo stubbornly refused to settle, and eventually MCA had to pay Nintendo a $1.8 million penalty. Nintendo chief Hiroshi Yamauchi also wisely built expansion capabilities in his entertainment systems, allowing an innocuous video-game system to perhaps become the home-communications network of the future. Writes Sheff: "Nintendo...