Word: secs
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...score was short lived, however. After the loss at the No. 4 slot, the SEC tournament champion Bulldogs took command of the match for good with simultaneous victories at the No. 1 and No. 3 positions...
This year has brought a new call to clean the pipes because in this campaign, as in the ones before it, 30-sec. ads often seem to clog and sully the National Conversation. Last week the television networks were pushed into the arena with proposals to give candidates free, unfiltered access to the airwaves during the closing weeks of the race this fall. Their offers represented a victory for crusaders led by apostate journalist Paul Taylor and his coalition Free TV for Straight Talk, which has argued that the best way to counteract voter apathy and mounting cynicism...
...which has been lambasted of late for its obsession with "horse race" journalism, for covering campaigns as if they were sports and mincing substance into sound bites. According to one study by journalist Kiku Adatto, the average sound bite on the evening news in presidential elections went from 42.3 sec. in 1968 to 8.4 sec. in 1992. And while sound bites are taking up less airtime, punditry is taking up more. A study by the Center for Media and Public Affairs shows that television correspondents covering the 1996 campaign talk six times as much as the candidates themselves in broadcast...
...pristine new forums certainly won't replace the dastardly 30-sec. spots. The candidates will still spend whatever they can afford, running whatever ads are most effective. In fact, some commentators argue that getting rid of negative ads should never have been a goal in the first place. "Attack is an indispensable part of politics. If the attack is fair, accurate, in context and relevant to governance, we ought to encourage it," says Kathleen Hall Jamieson, dean of the Annenberg School for Communication at the University of Pennsylvania. "I prefer asking, 'Is free TV time going to reduce the amount...
...obsession looks like the summer's canniest investment. With loose-dentured diction and bodice-ripping devotion, he leeches onto mild-mannered Matthew Broderick. Only a genius of goonery, an Ace Caricatura like Carrey, could play an egregious pest and make him appealing--at least for the 2 min. 25 sec. of the trailer...