Word: searchlights
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Dates: during 2000-2009
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...have someone else turn it into a big hit"--but Warner Bros. "did the right thing" and let Colson show it to other indies. "Fortunately and extraordinarily," says Boyle, "and like almost everything else that's happened in this film, some mysterious stars and constellations aligned, and Fox Searchlight picked...
...seats for its debut in theaters across India, the country of its setting. Buoyed by the hype the movie has generated in the U.S. - along with its Oscar nods and four Golden Globe awards, Slumdog on Sunday won the "best cast" award from the Screen Actors Guild - Fox Searchlight released 351 prints of the film across India last weekend. But while Indian critics have largely embraced the movie, audiences are not flocking to the film. Theaters showing the movie averaged 50% of capacity on Saturday, which was an improvement over the opening day but hardly a 21-gun salute...
...Searchlight executives say they are happy with the film's performance, pointing out that its weekend take of $2.2 million was the highest for any Fox film released in India, and the third highest for any U.S. release ever in that country - behind Spider-Man 3 and Casino Royale. The Indian critics, too, have been enthusiastic. "Hats, caps and wigs off," wrote Khaled Mohammad in the Hindustan Times on Sunday, calling it a "masterwork of technical bravura, adorned with inspired ensemble performances and directed with astonishing empathy." Added critic Rajeev Masand, "It's a great, fun film with...
...wide domestic release. Rourke's film and both of Winslet's have a shot at moderate financial success, and Slumdog could be that rare film from the indies (or, this time, from India) that crosses over to mainstream-hit status. The film's U.S. distributor, Fox Searchlight, surely hopes that the publicity from the Globes victory will lift Slumdog into the multiplexes with the buoyancy the company enjoyed in 2007 and 2008 with Little Miss Sunshine and Juno, respectively...
...addition to advertising in the Hispanic media, Fox Searchlight launched a grass roots marketing campaign. The company partnered with Jarritos, a Mexican soda drink, to host 55 screenings in 11 cities, hit more than 20 film festivals and gave out 30,000 phone cards with the film on them, telling audiences that if they liked the movie, call someone and tell them about it. They also screened the film for the Congressional Hispanic caucus, Hispanic church leader Sam Rodriguez and some service workers' unions...