Word: scuba
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...well, in part by not imposing IBM's hierarchical culture on the collegial former partnership. With IBM shifting $1 billion of R. and D. to services, Rometty has a lot riding on her new job, but it doesn't faze her. Her favorite sport, after all, is scuba diving, and that, she points out, is "98% calm and 2% terror." --By Daniel Eisenberg
...every taste: from the elegant Library Hotel in midtown Manhattan, where room numbers are based on the Dewey decimal system of classifying books (900.004 for the Asian History room), to the adventurous Jules' Undersea Lodge at the bottom of the Emerald Lagoon in Key Largo, Florida, where guests scuba dive to the entry of their underwater accommodations. "This is a real trend for the traveler who has been there, done that," says Mary Tabacchi, professor of hotel management at Cornell University's School of Hotel Administration. "There's a whole market segment of travelers in Europe, the U.S. and Asia...
...years ago, when its owners decided to convert a former oceanic-research laboratory into a cozy two-bedroom hotel with a common living area. The rooms are small, but there's air conditioning, a VCR, a microwave and a mini-fridge. Air and power are supplied by cable, scuba courses are offered to all guests, and room service is delivered from the surface, 6.5 m above, in a "dry box." But the prime attraction is the meter-wide windows that give guests a unique view of the wildlife swimming outside. The hotel last year averaged 400 guests, about...
...every taste: from the elegant Library Hotel in midtown Manhattan, where room numbers are based on the Dewey decimal system of classifying books (900.004 for the Asian History room), to the adventurous Jules' Undersea Lodge at the bottom of the Emerald Lagoon in Key Largo, Fla., where guests scuba dive to the entry of their underwater accommodations. "This is a real trend for the traveler who has been there, done that," says Mary Tabacchi, professor of hotel management at Cornell University's School of Hotel Administration. "There's a whole market segment of travelers in Europe, the U.S. and Asia...
...years ago, when its owners decided to convert a former oceanic-research laboratory into a cozy two-bedroom hotel with a common living area. The rooms are small, but there's air conditioning, a VCR, a microwave and a mini-fridge. Air and power are supplied by cable, scuba courses are offered to all guests, and room service is delivered from the surface, 21 ft. above, in a "dry box." But the prime attraction is the 42-in. windows that give guests a unique view of the wildlife swimming outside. The hotel last year averaged 400 guests, about...