Word: scripting
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Dates: during 1940-1949
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Power of the Press. Everyone these days seems to be studying English. Little children greet you on the streets with shouts of "Good Morning" or "Good Night." On a wall the other day I saw chalked, in neat English script, "Long Live Spartak's Football Team...
...mayor of New Orleans flew up for a round of casting. Ralph Edwards sent a Truth or Consequences contestant from Hollywood to try his luck.*Amos & Andy wrote a Script around the stunt...
Columbia Workshop (Sun. 4 p.m., CBS). "Pied Piper of Hamelin"; script & score written by Bandleader Artie Shaw, who also conducts the 38-piece orchestra...
...picture's market value (or Want-to-See) depends on four basics: 1) theme -not necessarily the same as plot, 2) title, 3) cast and 4) a relatively unimportant item, treatment (script, direction, acting, etc.). By testing the first three elements on a cross-section audience, A.R.I, can predict, before a foot of film is exposed, whether the finished picture will panic them or put them to sleep...
This time Austrian-accented Paul Henreid is the overly sensitive, love-tortured medical student. (Henreid's blatantly un-British enunciation is lightly dismissed by a reference in the script to his "Viennese mother.") Eleanor Parker, a pretty, plumpish, 24-year-old ingenue, is physically miscast as the scrawny little slut of a waitress. But under Director Edmund Goulding's shrewd guidance, she does a fine, shoulder-wriggling job in the repellent role that gave Bette Davis a start as the screen's No. 1 hussy...