Word: scripting
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Dates: during 1940-1949
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...also meant to be air-conditioned, but it gets a bit humid. Swimmer Williams should not have been asked to impersonate a film actress, but in her aqua-ballets and posturings in a bathing suit, she is a fine sight to see. Durante, at one point, reads a script line that sounds dangerously like a capsule review of On an Island: "I should have stayed in vaudeville. Then this wouldn't have happened...
...empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever Bros. Co., Loewy went with them...
...designers and cameraman show an unusually vivid sense of period, place, mood, and the immediate, living moment. As a result, some of the picture seems to be happening for the first time, whereas the run of movies are mere illustrations of what happened in a script. But in spite of all the history that leaks in around the edges, this is essentially a routine western, easy enough to take and just as easy to let alone...
...becomes his front in a particularly ugly plot for blackmail, leading to murder. Thanks chiefly to Ann Todd's able and sympathetic performance, it is possible to guess that essentially this is a study of the disintegration, through sexual passion, of a morally delicate character. But the script can never say as much-still less examine the facts. Its only sufficient explanation of the widow is that she is all but certifiably gullible in matters of business and the heart. And since she is the heroine, there can't be too much emphasis on that, either...
...backstreets of other countries, where he scours the sleazier dives and nightclubs for not-so-fresh material ("Paris is not the same since they closed The Sphinx,"* he says). Recently returned from a tour of Vienna lowlife, he is at work on a new thriller and a movie script (The Third Man) for Producers David O. Selznick and Sir Alexander Korda. His slumming adventures are received by his family with mixed feelings. His white-haired old mother very naturally writes them off as nonexistent, says firmly of the use to which her son puts his escapades: "Graham must imagine...