Word: scriptful
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...bought was used for 15-and 30-minute dramatic serials spotted in the morning or afternoon to amuse housewives, and to push cereals, headache remedies, tooth paste, floor polish, cosmetics, etc. for 19 sponsors. For many of these spots B-S-H's great, straight-line script mill turned out at mass production prices Just Plain Bill, Second Husband, John's Other Wife, Romance of Helen Trent, Mr. Keen, Tracer of Lost Persons, Lorenzo Jones, Backstage Wife, Our Gal Sunday, Young Widder Brown, Stella Dallas, Alias Jimmy Valentine, David Harum. All these were ghostwritten by some 14 anonymous...
...longtime newspaperman, Liberty Loan slogan writer ("Bonds or Bondage") and pressagent, joined the firm as copy writing chief. In 1930 pretty, brown-haired Anne Ashenhurst, newspaperwoman, was hired to help him. With his young new aide, Frank Hummert discovered that the jackpot in the radio business was the serial "script show...
...When a script is finished by the ghost writers it goes to an adjunct of the Hummert mill known as Air Features, Inc. for production. No Hummert ghost may even stick his nose inside Air Features' production studios...
...Dineen, Boston newspaperman and author of "Ward Eight" has written the script for "Misprints of 1938" lampooning prominent events and figures. In addition to Jimmy Durante and Ethel Merman, principal luminaries of "Stars in Your Eyes," many other screen and radio stars will be present...
...pleased as punch over his latest job of pressagentry. From the slick, birch-lined radio studio atop the new Interior Building-only studio owned by any Government department-Mr. Ickes and assorted "Voices," hoofbeats, Indian drums, and aides broadcast a dramatization of Interior's 1938 report. Title of script was "My Dear Mr. President." Excerpt...