Word: script
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...picture is equally undistinguished from a technical standpoint. Shot in the wonderfully-colored southwestern badlands without benefit of Technicolor, "Four Faces West" is remarkable for the monotonous recurrence of the same scenery. Either they ran out of gas or the cameraman had gout, but the entire script, chases and all, could have been shot within a 25-foot circle. And the title,--ah, the title. Just what manner of animal has four faces all of which are turned westward is a nifty little mystery that can occupy your mind for at least five seconds. It could be the hero...
...problem such as this was surely met many times during the war by the various commanding officers in every branch of the service, and the problem of Mr. Haines' general is, in itself, though compelling, not sufficient reason to make this a recommended play. The real merit of the script lies in the addition of several 'complications' to the basic plot, and ach of these, though rather contrived, is self-indicting. The main targets of Mr. Haines' ire are: politics in the Army, ineptitude in the higher echelons, lack of co-operation between Army and Navy, and the pressure...
...stamps are designed by four busy men in the Treasury's Bureau of Engraving and Printing. All four have been to art school and gone through an apprenticeship in the Bureau, designing ornamental scrolls and script for banknotes. But they are primarily draftsmen; the designs themselves usually come to them down a long bureaucratic ladder...
...also meant to be air-conditioned, but it gets a bit humid. Swimmer Williams should not have been asked to impersonate a film actress, but in her aqua-ballets and posturings in a bathing suit, she is a fine sight to see. Durante, at one point, reads a script line that sounds dangerously like a capsule review of On an Island: "I should have stayed in vaudeville. Then this wouldn't have happened...
...empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever Bros. Co., Loewy went with them...