Word: screenland
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...when Liberty was dropping a million dollars a year, Printer John Cuneo took it over for the printing bill, and decided to keep it going rather than let his huge presses stand idle. He called in his ace magazine salvager, handsome ex-Hearstling Paul Hunter, who had rescued Screenland, Silver Screen and Movie Show for him. Hunter ordered Liberty's circulation pulled up out of the barbershop trade, to reach people with more buying power. At first, under Hunter, circulation continued to drop...
Tallyho. He took over a string of movie magazines which had run up big printing bills (Screenland, Silver Screen), watched them move into the black; he set up Consolidated Book Publishers to print cheap Bibles and encyclopedias, branched out into country banking, bought up Chicago real estate. When Liberty magazine was floundering, he took it over from Macfadden, added it to his string...
...Macfadden Publications last week by its printer and its papermaker, who decided to give the 18-year-old weekly another chance under new direction. As Liberty's new publisher, Printer John Cuneo installed one of his own men: Paul Hunter, onetime Hearst man, now head of Cuneo-controlled Screenland Magazines...
Like most gossips, Jimmie Fidler, onetime extra, onetime editor of Screenland, does not underestimate his own importance. As soon as he broke with CBS, he prepared an official statement, lugubriously entitled "Radio Censorship Unbearable," sent it to FCC Chairman J. Lawrence Fly, and Senators like Wheeler & Nye. His chief gripe: CBS wouldn't let him rate pictures (according to a chromatic scheme running from "No bells" for rotten to "Four bells" for a smash) the way he wanted to. Moaned...
Southern California, scene of the mighty creative labors of Screenland, is not notable for cultivation of the more modest arts and crafts. Walter Conrad Arensberg, one of the quietest and most discriminating U. S. collectors of modern art, has said that in Hollywood he enjoys the most perfect vacuum America can produce. A symbol of this condition has long been the Los Angeles Museum of History, Science and Art. Supported by the County of Los Angeles, it has boasted a beautiful lawn, a superb collection of fossils, and, since the last one was fired early in Depression, no art curator...