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Word: screening (lookup in dictionary) (lookup stats)
Dates: during 1950-1950
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Usage:

...things are written down that can be expressed in a picture. Coke sales promotion men put out a slide film on any subject under Coca-Cola's sun (the way lesser men might toss off a memo). Often, a message is too important even for the screen and live drama is used: any good Coke sales promotion man is ready, like a veteran stock actor, to jump into any number of roles at the drop of a bottle...

Author: /time Magazine | Title: ECONOMICS: The Sun Never Sets On Cacoola | 5/15/1950 | See Source »

Named by veteran Movie Director Clarence (Intruder in the Dust) Brown, after 35 years in the movie business, as the five greatest lovers in screen history: John Barrymore, Charles Boyer, Clark Gable, John Gilbert, Rudolph Valetino...

Author: /time Magazine | Title: People: People, May 15, 1950 | 5/15/1950 | See Source »

...producing "The Titan" Flaherty has employed the wise technique of letting Michelangelo's art speak for itself. The camera is usually focused on one of the Florentine Master's creations. At other times, it brings to the screen much of the environment in which he worked. The voice of Fredric March is on the sound track, narrating passages from Michelangelo's diary and a description of his career and works...

Author: By Stephen O. Saxe, | Title: The Titan | 5/11/1950 | See Source »

...ugly themselves, making it impossible for them to take original roles." It was a foolish argument, for which Actor Hubert had a prompt answer. "Is Paula Dehelly fat and ugly?" he cried of the svelte little player (see cut) whom many a Parisian had applauded on stage & screen in her own right. "I put it to you, is she fat and ugly? Piece of a rotten turnip...

Author: /time Magazine | Title: Foreign News: Pop | 5/8/1950 | See Source »

...many a first-nighter, puzzling over the biographical sketch in his Playbill, Jean Arthur may have seemed as ageless and mysterious as Peter Pan himself. The eight-line sketch offered little more than the fact that she was a famous screen star whose favorite film was Mr. Smith Goes to Washington. Zealously shy and determined to cling to her privacy, Actress Arthur had ordered no more published. She also staunchly refused interviews, balked at a curtain speech, made it a point to flee from the theater (and stage-door crowds) without taking time to remove make-up or costume...

Author: /time Magazine | Title: The Theater: Old Play in Manhattan, May 8, 1950 | 5/8/1950 | See Source »

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