Word: screening
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Treasure is not essentially either a western or a comedy. The squeamish and the lovelorn may be wise to stay away, for it has no heroine and a few scenes are shatteringly brutal. But it is a magnificent and unconventional piece of screen entertainment...
John Huston (San Pietro, Let There Be Light), who wrote the screen play and directed the film, adapted it from a novel by Mexico's Mysterious Stranger, B. Traven. The story, ideal for movie purposes, is a sardonic, intensely realistic fable, masterfully disguised as an adventure story. It is a tale about three Americans of the mid-1920s, on the bum in Tampico. Running into modest luck in a lottery, they strike off into the depths of Mexico's mountains in search of gold...
...first Workshop guinea-pigs was Sterling North, who is probably the most widely syndicated of all U.S. book reviewers (24 newspapers). Five years ago he had written a pallid little juvenile called Midnight and Jeremiah, which Walt Disney was interested in screening. North rewrote the story into a screen version for Disney and a novel (So Dear to My Heart) for Doubleday. Disney had the story tested by Sindlinger and North obligingly made the Workshop-indicated alterations (which he says were minor). Since then the book has sold 25,000 copies. North was "genuinely converted," he said. "People who scoff...
...Sign of the Cross, she does her best to convey an air of youthful innocence and terror. Her best is good enough. Cummings is reminiscent of the debonair pre-war Robert Montgomery, and a far cry from the usual neurotic hard-drinking males who presently haunt the screen. Don Amcche is adequate as the husband though he makes an unexpected "heavy." In fact the only weak spot is debut of Hazel Brooks. Fortunately her costumes make up for her cultural failures...
...fever had also infected the television business.* The big news came from Admiral Corp.'s hard-hitting President Ross D. Siragusa, who parlayed a backroom radio shop into the fourth biggest radio business in the country. Last week, he came out with a table television receiver (seven-inch screen), retailing at $169.95, the cheapest ever to go on sale...