Word: scratch
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Dates: during 1990-1999
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...JUST A SCRATCH While young people ages 11 to 21 compose 15% of the U.S. population, they make up only 9% of those who visit doctors, the journal Pediatrics reported last week. The reason is not so much good health or poverty, but rather that young people consider it "uncool" to seek medical attention. Yearly checkups are essential so physicians can find and treat chronic conditions. And since the teen suicide rate has more than doubled in the past 20 years, an appointment also gives doctors a chance to screen for depression...
...more difficult to explain: competition is certainly no less keen, nor price boosts any less risky. But Abby Joseph Cohen, chair of the investment-policy committee of Goldman Sachs, gives much of the credit to corporate managers who have figured out effective strategies for prospering in that environment. To scratch beneath the surface, TIME looked at some of the enterprises that have wiggled out of the squeeze and extracted a few tips from the successful...
...Harvard, and no one had for several years, which was one of the reasons I chose to come here. I wanted an environment where no one would have expectations of me influenced by what they knew of my old self from high school. I wanted to start from scratch...
...true. There are some parts of your personality you should not torture yourself trying to change, even is this great period of transition and change. You can find a new wardrobe, you can change your religion, you can switch from Coke to Pepsi--but you can never start from scratch. Before you despair, though, consider that this is not necessarily a bad thing. Remember that you must have been doing something right in high school, since you got yourself here...
DOGGED CONSUMERS Last week CBS aired the first ad just for cats. Over the top? Not for folks at the National Pet Products Trade Show, who were selling Rebound! a dog sports drink; Chip Runner, a toy chipmunk that runs in a ball; and Scratch 'n Catch, with scratch-activated mouse...