Word: schwartz
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...Schwartz...
...cultivating the first two goods, Frederic Schwartz's company has collected plenty of the third. Since he took charge in 1957 of the Bristol-Myers Co., whose attention to health and beauty is centered on products as varied as penicillin and Ipana, profits have risen an average of 20% a year and the company has become a Wall Street favorite. Last week Bristol-Myers reported that its earnings in 1964 jumped 21%, to $23 million, as sales rose 15% to $265 million...
...does Bristol-Myers do it? Schwartz, a balding and white-fringed executive of 58, runs the company by several credos. One is to blanket three expansive consumer markets-prescription drugs, over-the-counter drugs and beauty preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what...
Eight members of the HRO also entertained with some contrapuntal baroque music, including an original composition by Joel I. Schwartz...
There are occassional patches of fine writing, but when Schwartz trys to be lyric he gets gooev. And the best speech of the night is stolen from a poem by Yeats...