Word: scheme
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...placeless is where Gullichsen has always wanted to be. At 38, the wiry, snaggle-haired programmer has achieved what for many entrepreneurs would be the ultimate American Dream: a frictionless, self-propagating moneymaking scheme--in his case, selling a variant of the "domain names" that organize the Web's millions of addresses. "The great thing about my company," he says cheerfully, "is that it doesn't really exist...
...there is no grand marketing scheme behind all this. Turns out it's part accident and part convenience...
...there is no grand marketing scheme behind all this. Turns out it's part accident and part convenience...
...benefit rates but have the government deposit into individual accounts an additional 2% of each worker's earnings, up to the prescribed annual taxable limit. On retirement the worker would repay Uncle Sam $3 of every $4 he or she had in the account. Taxpayers under this scheme might earn somewhat less, in total, than under Moynihan's plan--though that one-fourth share could add up over decades. On the other hand, they would run little if any risk of losing anything, and the government would eventually gain a new and potentially major source of revenue to help...
...view through Aug. 22) takes us from 1900 to 1950, and the second (to open Sept. 26) will see the story through to the century's end. The show's curator is Barbara Haskell, the only reputable art historian the embattled Whitney had left on its staff when the scheme was launched three years ago, and she has produced a serviceable and often illuminating catalog, reinforced by scores of sidebars on dance, music, film and dozens of other subjects not amenable to gallery treatment, written by no fewer than 22 other contributors. Practically nowhere does this 400-page tome show...