Word: scammons
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...election, in fact, seemed to bear out the view offered in 1970 in The Real Majority by its coauthors, Political Analyst Richard Scammon and ex-Lyndon Johnson Aide Ben Wattenberg. Their conviction: "The man who chooses the Presidents of this country is the man who bowls on Thursday nights. He is a man who was decidedly turned off as he watched the Democrats-of-despair hand out the campaign buttons of the New Politics. The electorate is unyoung, unpoor and unblack...
Repeatedly last week McGovern expressed his pleasure that the campaign was returning to issues instead of focusing on personalities. Yet there is increasing evidence that the Nixon-McGovern personality differences might be McGovern's best asset (see TIME Citizens' Panel, page 14). Contends Richard Scammon, a top Washington expert on the electorate: "The best thing that George McGovern has going for him is that he ain't Richard Nixon. He had better stick with that." But there are mystifying crosscurrents moving at this stage of the campaign. Even as a Harris poll was showing that the Eagleton...
Tidal Change. But there is a dispute as to whether the youth vote would be so overwhelmingly enthusiastic for McGovern-or nearly as large as McGovern hopes. Psephologist Richard Scammon believes that the young will follow their parents' example, although he concedes that there is a verifiable tendency for the young to be more liberal than their elders by about...
...nation's mood. Perception One: The U.S., while desiring some change-tax relief, an end to the war -remains too determinedly centrist to elect a candidate who talks of tampering fundamentally with the nation's economic structure and defense policies. The center, Political Analysts Richard Scammon and Ben J. Wallenberg wrote in 1970, is "where viclory lies. The greal majority of the voters of America are unyoung, unpoor and unblack. They are middleaged, middle-class and middle-minded." This is the America that former Nixon Campaign Worker Kevin Phillips adumbrated in his thesis about "The Emerging Republican Majority...
Perception Two: Scammon-Wattenberg has become somewhat beside the point; as the outpouring of voles for George Wallace and McGovern proved through the spring, Americans are in a mood of restless malaise, fed up with the war, with "big government" and "big business," with institutions that do not seem to work. Such a foul public temper is dangerous for any incumbent. In this climate, the reasoning goes, McGovern is eminently electable; Ihe conventional political wisdom does nol hold any longer...