Word: sara
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...records (about 100,000 a day projected), and the tart-cherry harvest looks to be of epic proportions, but the real shocker this year is the lifting of the official ban on the sale of single slices of fresh pie. Huh? For years, as a major sponsor, the Sara Lee Corp. has operated nothing less than a pie cartel during the cherry confab. The only slice of pie a visitor could buy was Sara Lee's, thanks to a sweet deal with festival officials. But in a saga evocative of the breakup of AT&T, the defrosting of Sara...
...even this inaugural celebration had underwriters: the Rotary and Kiwanis clubs covered the day's expenses. While few pine for such simplicity today, some festival participants found it a particular outrage that the quintessential cherry product, pie, had been essentially hijacked by the deep-pocketed, frozen-food mass marketer Sara Lee. When a forerunner of the giant company bought out a local pie plant in 1979, the writing was on the wall for any prospective local competitor. One rival, frustrated by the pie-slice prohibition, tried something especially bold last year. She mashed up her pies, put the fragments...
Festival organizers insist that the change in pie policy has as much to do with Sara Lee's reducing its sponsorship level this year as it does with expressed concern about the shutting out of smaller businesses. Indeed, the victory for vendors and consumers could well be the festival's loss. The 6,000 Sara Lee slices typically sold at the festival are donated by the company, with proceeds funneled back to the festival organization. But next week Sue Musser of Selkirk's market will be eagerly serving customers for the first time. She predicts that her pie sales will...
...roommate Sara's from California. Do you know...
...Trabish's two brothers and two sisters, who are still holding out on the revolution. "I am the oldest person in the family," she says impatiently, "and I use the computer. My nieces and nephews keep getting mad with their parents--'Why can't you do it if Aunt Sara does it?' I said, 'I'm enjoying it. I feel you would enjoy it too.' But they think I'm crazy. They say, 'What do you want to do that...