Word: sanka
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From Caffeine to Sanka. The formula was first compounded by Jack Paar, and when Paar decided to call it quits three years ago, he pointed to Carson as "the one man who could or should replace me." For Carson, it was a tough assignment. Paar's emotionalism had made the show the biggest sleep-stopper since caffeine. By contrast, Carson came on like pure Sanka. But soon his low-key, affable humor began to prove addictive. Paar generated new interest, but Carson is watched...
...Clean, Mr. Clean. Ostrow is dubious about the noncommercial value of commercials ("I don't think they can become part of the literature"), and Songwriter Rome, who once wrote something for Sanka, is even less enthusiastic: "I can't get any emotion into Sanka coffee...
...smallish, owlish man, Goldberg is as alert as a chipmunk, packs an astonishing amount of stamina and energy (in the thick of marathon negotiations, he switches from Sanka to coffee). Although his manner is amiable, he is as tough as whip leather at the bargaining table...
...year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
Mortimer went to Stevens Institute, but left before graduation. He became a baking-powder salesman for R. B. Davis Co., was made head of sales at 22. His next stop was the Madison Avenue advertising agency of George Batten Co., where he worked on the Sanka account, pulled his weight alongside such later advertising stars as Ted Bates, William Benton (former Senator from Connecticut) and Chester Bowles. When Batten was sold to the agency that later became Batten, Barton, Durstine & Osborne, Mortimer went over to Postum, got a job as an assistant ad manager for Sanka and Calumet. Not long...